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Candidate Details
Marketing Manager
| Reference | 5394 | Living Near | Belfast |
|---|---|---|---|
| Availability | 1 month | Salary (£) | See Description |
Profile
- Driving the strategic direction of the organisation through the branding and promotion and delivery of brand value to members and wider public
- Creation and implementation of marketing strategy inclusive of a strategic marketing plan and PR/advertising plan in line with business plan
- Full responsibility for marketing budget and allocation of spend in terms of media and advertising to include all elements of IMC mix
- Liasing with agencies and working on strategic marketing concepts to enhance the brand to students and members through direct marketing, press, radio, bus, and campus advertising
- Maximising the value of website as a marketing tool, including complete redesign of website based on a user centric approach. Tracking of activity on the website through analysis of user statistics and google analytics and application of google ad words
- Management of staff in relation to student marketing, website and publications
- Manage and edit a suite of web based e-newsletters, several of which are distributed to over 20,000 people
- Working on product development with departments such as Lifelong Learning, Publications, Technical and Representation
- Development of a sponsorship package and sponsorship opportunities
- Development of a strategy to identify key stakeholders to the organisation
- Benchmarking the qualification against competitors through market research
- Working with PR & marketing departments of member firms on production of promotional material
Qualifications
- First Class MA honours in Management Studies- specialising in Marketing
- Integrated Marketing Communications Diploma 2004, (Awarded through Marketing Institute of Ireland - MII)
Background
Self motivated, creative and ambitious with excellent communication skills. Adapts quickly to new environments and enjoys challenging tasks with the drive and initiative to see them through to completion. A dedicated team member who leads by example.
