Marketing Manager

Are you an experienced marketing professional with a strong background in brand management & development?

Do you have the ability to develop and delivery multi channel, successful marketing campaigns?

Would you like to work for a leading NI company who is experiencing sustained growth year on year?

We have a very exciting opportunity to join a fantastic company that puts their staff at the centre of everything they do. if you would like more information on this fantastic role then call Alex on 02890 313157 or email [email protected]

The Company:

Our client is a well established company with many divisions within their Group. Headquarters in Tyrone, the business has facilities throughout the UK & Ireland and possesses and enviable customer base throughout the world. Being a leading manufacturer, the business has seen sustained growth and development over the past 20 years, putting them as a leading supplier of materials to the construction industry globally. Although the business goes from strength to strength annually, with headcount increasing across all their divisions, they still hold the values and ‘family feel’ at the heart of their business. With a very people centric focus, each employee is a valued member of the team. The company is also a huge advocate of treating people with respect and enjoys the social element of work (when Covid free!).

The Role:

Main Tasks and Duties
– Develop and implement the marketing plan for the division & brand.
– Develop the Brand Strategy, ensuring the brand is used consistently in all executions and supports the overall brand vision.
– To monitor competitor activity, analyse market trends, interrogate internal sales information and conduct specific market research to inform marketing plans.
– Plan and implement effective product launch strategies.
– Plan and co-ordinate ongoing development of the company’s websites, including e-commerce platforms.
– Develop effective marketing plans to maximise growing ecommerce business.
– To plan, develop and coordinate the implementation of fully integrated marketing campaigns to timescale and within specified budget, including:
– Creative Development – conceptual idea generation of visual and messaging through to final implementation;
– Video and CGI – agreeing brief, developing storyboard and script, overseeing production and editing;
– Technical and Promotional Literature – agreeing brief, organising copy both writing it and sourcing, organising photography, overseeing design,
production and distribution;
– Advertising campaigns – agreeing message, organising and approving design, agreeing placement; – Direct Mail – database management, production of mailing materials, organising fulfilment;
– PR – agreeing campaigns, organising copy, liaising with PR consultant;
– Events – organising event and exhibition attendance and displays;
– Point of Sale – agreeing format and message, organising and approving design, production and distribution;
– Social Media – agreeing and setting up appropriate social channels, agreeing and organising messaging/content;
– PPC Campaigns – agree and plan PPC campaigns through the Google network (Google Adword, Google Display and Remarketing);
– Email marketing – plan and co-ordinate e-alert activity.
– Responsible for the effective use of CRM to enhance customer and consumer communications.
– Effectively manage the work of external agencies and suppliers – creative, PR, digital – to ensure timely delivery of projects to budget, deadline and standards required.

The Person:

This job is a very exciting opportunity and will present a fantastic opportunity for someone who is career motivated and enjoys the challenge of developing the business further. This role would suit a self-motivated marketing professional who wants to ‘own’ the whole marketing proposition for a business whilst working in the context of a wider Group marketing function. You will use your expertise to guide/advise/support the Business and have the autonomy to develop and implement progressive, creative plans and strategies. This rewarding role offers you the opportunity to be part of a progressive company, you will join a proactive team of professional and talented individuals who are proud of their overall values, goals and performances.

Essential Criteria
– Minimum of 5 years’ experience in a marketing role, 2 years of which include responsibility at Brand Manager/ Marketing Manager role.
– Qualified Marketing Graduate or Graduate with post graduate marketing qualification OR equivalent work experience.
– Proven ability in planning, development and delivery of results driven marketing campaigns.
– A track record in the planning, development and implementation of digital marketing and social networking campaigns.
– Experience in digital campaign development.
– A customer-centric approach, attention to detail, topnotch writing and editing skills, and the ability to grasp
and translate technical capabilities.
– Passion for marketing with a proven track record of helping an organisation grow and expand through implementation of successful integrated marketing campaigns.
– Hands on knowledge developing, implementing and delivering a robust tactical marketing plan.

Desirable Criteria
– Digital Marketing qualification.
– Experience of using a content management solution to update website content.
– Knowledge of Microsoft Dynamics CRM (or similar database solution).

Next Steps:
Please submit your application or speak to a specialist consultant from the Abacus team on 0044 (0) 28 9031 3157 for a confidential discussion. We aim to respond to all inquiries within 4 business hours.
The team at Abacus manages a range of permanent and contract positions throughout Northern Ireland, the UK and the Republic of Ireland. If you are experienced and/or professionally qualified we can support your job search.
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