Recruitment was always social, are you?

Justin Rush, Director at Abacus, explains why it’s worth getting your head around social media to boost your chances of attracting the right talent.

A recent survey of UK-Based executives, published in HR News, stated that 59% of employers are against using social media to publicise their own vacancies. Nearly all cited that, they feared the potential negative effects that using social media as a means of promotion could incur.

Justin thinks that it is fair to say that these executives just don’t get it. They fear that people may talk or comment about them on-line, when really they should be more worried if people don’t talk about them.

Here is what they don’t get:

Most employers in Northern Ireland know they can position their employment offering to a target audience very easily. However, the mistake that most employers make is that they stop after they position their offering, they fail to engage.

The fact is engaging with potential candidates is not scary, it’s just time consuming. The onus is on the employers to communicate openly about their culture, their work environment and challenges they face as a business to potential candidates. Social media is perfect for this.

Whichever sector you operate in, your better competitors are in the 41% who are using social media to help them recruit the top talent. They get it and this is what they are doing:

If you are thinking why you should bother with social, here are just two choosing points to consider:

The median number of friends on Facebook is 200. If you have 20 employees in your post you will reach 4,000 people. If your employees comment positively about working in your organisation, then you will gain significantly more visibility.

Active job seekers represent approximately 10%-20% of the employees in a segment at any one time. With demand for professionals at its highest since the boom years how visible will your advert really be? Passive job seekers, who are accessible via social media, are at least five times this number. The smart play is to focus on attracting and engaging this group who aren’t pursuing multiple opportunities.

Around 10 years ago, if Justin was to tell you that you that you could present your employment offering to a target audience quickly, easily and at pretty much zero financial cost you would have laughed at him. Now we have the means, many have the understanding but few have the wherewithal. You know where you should be…

Justin Rush is a career recruiter and Director at Abacus Professional Recruitment. Justin can be contacted on justin@abacus.jobs

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